Organic revenue
The Google Search Console Organic revenue page matches your Google clicks with Web Analytics sales to show what each page earns from organic search.
The Organic revenue page of the Google Search Console module shows what your Google clicks earn, page by page. It matches your Google clicks with the sales that Web Analytics records after organic visits. Protect the pages that earn the most, and fix the money pages that lose clicks first.
Before you start
- Link a Google Search Console property to the domain. See Connect Google Search Console.
- Install the Web Analytics script. See Web Analytics script.
- Web Analytics must record sales: shop orders, paid plans or subscriptions. See Ecommerce.
- Select Google Search Console > Organic revenue in the sidebar.
The dock on this page has the date range, the comparison and one filter field: Page. Google gives no query, country or device for a sale, so only the landing page joins the two sides.
When Organic revenue has nothing to show
- If Web Analytics is not installed, the page shows "Connect Web Analytics to see what Google's clicks earn" and an Install the Web Analytics script button.
- If Web Analytics never recorded a sale, the page shows "Track revenue to see what Google's clicks earn" with the chip "No revenue recorded yet". Click Set up shop tracking to open the shop setup panel. Shops on common platforms are picked up by themselves. A SaaS or news site sends a purchase event when someone subscribes or pays.
Revenue appears within minutes of the first payment.
What "organic" means on this page
On the Organic revenue page, "organic" means visits that started from a search engine or an AI assistant. Clicks come from Google Search Console. Visits and sales come from Web Analytics.
- A page is matched by its address without the part after "?" and without the closing slash.
- Each order counts once, in your currency, and goes to the page where the visitor landed from organic search.
- Revenue cannot be split by search query.
The "?" icon of the verdict and of Pages by organic revenue shows this method, with the Period and the Compared with dates. If no purchase in the period uses your configured currency, a yellow note says which currency the page uses instead.
Organic revenue verdict
The verdict shows only when there is something to act on. It shows when money pages lost clicks, or when revenue moved by 10% or more against the comparison. The headline says, for example, "Organic search brought 68% of your revenue". The line under it says, for example:
- "4 of your top 10 money pages lost clicks."
- "Your only money page lost clicks."
- "Sales from organic search are down 15% on the previous period."
A banner under the verdict links to the matching issues in Site Health Monitoring, when there are any.
Revenue tiles and chart
The Organic revenue card has four tiles. Each tile is also a tab of the chart under it. Select one or two tiles to draw them. Use Day, Week or Month to change the grouping.
| Tile | What it means |
|---|---|
| Revenue | Sales from organic visits (all search engines and AI assistants), counted once per order |
| Orders | Orders placed after an organic visit, counted once per order |
| Revenue per click | Organic revenue divided by your Google clicks |
| Conversion rate | Orders divided by organic visits: the share of visits that ended in an order |
When compare is on, each tile shows the change and the earlier value. If the two periods have a different length, revenue and orders are compared on the same length, and the tile says "same length". If the earlier period has no data, the tile shows "No data in the comparison period". A value that rests on nothing shows "Not measured for this period".
Pages by organic revenue
The Pages by organic revenue table lists every page with Google clicks, by revenue and then by clicks.
| Column | What it shows |
|---|---|
| Page | The page the visitor landed on from organic search |
| Clicks | Clicks from Google to this page in the period |
| Change | Clicks compared with the earlier period. "New" means no clicks before |
| Visits | Organic visits that started on this page, from Web Analytics |
| Orders | Orders placed after an organic visit that started on this page |
| Revenue | Sales credited to this page |
| Per click | Revenue divided by Google clicks to this page |
Some cells show "Not measured". The hover gives the reason:
- "Not measured: the address of the visits to this page hides an id, so Web Analytics cannot match them to it."
- "Not measured: no organic visit was recorded on this page."
Each page shows icons with facts from other modules, as on the Overview. Owners and admins can watch a page in Page Monitoring from the row.
Money pages losing clicks
The Money pages losing clicks table lists pages that earned money and now get fewer clicks than in the earlier period. Pages that dropped out of Google entirely count too. Fix these pages before anything else. The table shows only when it has rows.
A page counts when it had at least 5 clicks and lost 10% or more.
| Column | What it shows |
|---|---|
| Clicks | The earlier clicks and the clicks now, for example "420 → 310" |
| Change | The change in percent |
| Revenue now | Sales credited to this page in the period. The hover shows what it earned before |
| At stake | The clicks lost, at what a click earned on this page. An estimate, not a count |
Pages that rank but don't convert
The Pages that rank but don't convert table lists pages with many Google clicks whose visitors rarely buy. Improve the offer or the page content. The table shows only when it has rows.
A page counts when it meets three conditions. It is in the busier half of pages by Google clicks. It has at least 50 visits. It converts under a quarter as often as your other pages. The "?" icon also shows how often your site converts.
| Column | What it shows |
|---|---|
| Clicks | Clicks from Google to this page in the period |
| Position | Average position in Google results |
| Visits | Organic visits that started on this page |
| Conversion | The share of visits that ended in an order |
| Left at once | The share of visits that left without interacting |
| Missing | The orders this page would add at your other pages' conversion rate, times the average order. An estimate |
Visit matching and unmatched sales
Under the lists, Organic revenue has two more cards.
How many visits matched Google's clicks
This card says, for example, "Web Analytics saw 5,200 organic visits for 4,800 Google clicks." The counts differ for these reasons:
- Missing visits: a blocker, or a visitor who declined tracking.
- Extra visits: one Google click can start more than one visit.
The table Where the organic visits landed splits the visits, orders and revenue into Pages Google sent clicks to, Pages whose address hides an id and Pages Google reported no clicks for. Sales on pages that cannot be matched are not measured on this page.
Sales on pages Google reported no clicks for
This card lists pages with organic sales but no Google clicks. The visits can come from other search engines or AI assistants. Google can also show the page under a different address.
Troubleshooting
Why does Organic revenue ask me to connect Web Analytics?
The page needs Web Analytics to see sales. If the Web Analytics script is not on your site, install it. See Web Analytics script.
Why does Organic revenue say "No revenue recorded yet"?
Web Analytics has not recorded a sale yet. If you run a shop, click Set up shop tracking. If you run a SaaS or news site, send a purchase event when someone pays. See Ecommerce.
Why does a page show "Not measured" for revenue?
If the address of the visits hides an id, Web Analytics cannot match them to the page. If no organic visit was recorded on the page, there is no sale to credit to it.
Why are there fewer visits than Google clicks?
Some visitors use a blocker or decline tracking, so Web Analytics does not see their visit. One Google click can also start more than one visit.
Related
- Ecommerce - the sales that Web Analytics records
- Conversions - goals and where conversions come from
- Overview - the Google Search Console KPIs and the dock
- Opportunities - searches where you can win more clicks
- Page Monitoring overview - watch your money pages for changes
Trends & Anomalies
The Google Search Console Trends & Anomalies page shows the direction of your clicks, unusual days, lasting shifts and branded searches.
Content changes
The Google Search Console Content changes page shows Google clicks, CTR and position before and after each change that Page Monitoring caught.
