Reports
Build custom reports that combine any monitoring data into branded, downloadable PDF snapshots.
Reports let you assemble custom views of your domain's data – RUM, CrUX, Synthetic, Uptime, GSC, GA, Web Analytics, Robots.txt, and Indexing – into reusable, branded PDF reports. Pick the sections and widgets you care about, choose a date range, and optionally compare against the previous period. Save the report and download a fresh PDF anytime you need a stakeholder-ready snapshot.
When to Use Reports
- Monthly client reporting – Agencies running multiple client sites can save one report per client and generate a month-over-month view in seconds.
- Executive summaries – Combine top-level uptime, traffic, search performance, and Core Web Vitals on a single page for non-technical stakeholders.
- Post-deployment reviews – Compare a 7- or 14-day window against the previous period to confirm whether a release moved the metrics that matter.
- Quarterly business reviews – Pull a 3- or 6-month snapshot of search visibility, performance, and revenue-adjacent KPIs.
Available Report Sections
Each report is built from one or more sections. Sections with multiple widgets (like Google Search Console, Google Analytics, and Web Analytics) let you choose which widgets to include. RUM, Robots.txt, and Indexing are single on/off sections with no widgets to configure.
| Section | Pulls data from |
|---|---|
| RUM | Core Web Vitals, errors, engagement, page views from real users |
| CrUX | Chrome UX Report field data per URL or origin |
| Synthetic | Lighthouse scores and lab metrics for selected URLs and locations |
| Uptime | Availability, response times, SSL/domain expiry |
| Google Search Console | Web, Discover, and News surfaces – clicks, impressions, queries, pages, CTR, position |
| Google Analytics | GA4 traffic, sessions, users, channels |
| Web Analytics | Pageviews, sessions, sources, e-commerce events |
| Robots.txt | Current state, change history, sitemap conflicts |
| Indexing | URL inspection status and coverage trends |
Creating a Report
- Open your domain and click Reports in the sidebar.
- Click Create Report.
- Give the report a name and optional description.
- Choose a default date range: Last 7 days, 14 days, 28 days, 3 months, 6 months, or 12 months.
- Toggle Include comparison with previous period if you want every metric to show period-over-period change.
- Toggle the sections you want and configure their widgets:
- Some widgets take parameters (for example, Synthetic widgets ask which URLs and locations to chart; CrUX widgets ask which URL or origin to use).
- Drag sections (or use the up/down arrows) to reorder them. Widgets can be toggled on or off but not reordered.
- Disable any widget you don't want without deleting its configuration.
- Save the report.
The report now lives under Reports for that domain. Open it any time to render a fresh view against the latest data, then click Download PDF to export a branded snapshot.
Managing Reports
From the Reports list you can:
- Open a report to view it on screen and download the PDF.
- Edit a report to change sections, widgets, date range, or comparison setting.
- Duplicate a report – a fast way to create variants (e.g., "Monthly - Mobile" and "Monthly - Desktop").
- Delete a report you no longer need.
Reports are scoped per domain. If you manage many domains with the same reporting needs, duplicate the report after adding each domain rather than rebuilding from scratch.
Tips
- Match the date range to the audience. Engineering reviews work well at 7-14 days; business reviews work better at 3-12 months.
- Always enable comparison for recurring reports. Period-over-period change is usually more useful than absolute values for spotting regressions.
- Connect Google integrations first. GSC and GA sections will be empty until you connect the corresponding accounts for the workspace.
