Reports
Build custom report templates that combine any monitoring data into stakeholder-ready snapshots.
Reports let you assemble custom views of your domain's data - RUM, CrUX, Synthetic, Uptime, GSC, GA, Web Analytics, Robots.txt, and Indexing - into reusable templates. Pick the sections and widgets you care about, choose a date range, and optionally compare against the previous period. Save the template and revisit it anytime you need a stakeholder-ready snapshot.
When to Use Reports
- Monthly client reporting - Agencies running multiple client sites can save one template per client and generate a month-over-month view in seconds.
- Executive summaries - Combine top-level uptime, traffic, search performance, and Core Web Vitals on a single page for non-technical stakeholders.
- Post-deployment reviews - Compare a 7- or 14-day window against the previous period to confirm whether a release moved the metrics that matter.
- Quarterly business reviews - Pull a 3- or 6-month snapshot of search visibility, performance, and revenue-adjacent KPIs.
Available Report Sections
Each report is built from one or more sections. Within every section you choose which widgets to include and in what order.
| Section | Pulls data from |
|---|---|
| RUM | Core Web Vitals, errors, engagement, page views from real users |
| CrUX | Chrome UX Report field data per URL or origin |
| Synthetic | Lighthouse scores and lab metrics for selected URLs and locations |
| Uptime | Availability, response times, SSL/domain expiry |
| Google Search Console | Clicks, impressions, queries, pages, CTR, position |
| Google Analytics | GA4 traffic, sessions, users, channels |
| Web Analytics | Pageviews, sessions, sources, e-commerce events |
| Robots.txt | Current state, change history, sitemap conflicts |
| Indexing | URL inspection status and coverage trends |
Creating a Report Template
- Open your domain and click Reports in the sidebar.
- Click New Report.
- Give the template a name and optional description.
- Choose a default date range: Last 7 days, 14 days, 28 days, 3 months, 6 months, or 12 months.
- Toggle Compare with previous period if you want every metric to show period-over-period change.
- Add the sections you want and configure their widgets:
- Some widgets take parameters (for example, Synthetic widgets ask which URLs and locations to chart; CrUX widgets ask which URL or origin to use).
- Drag sections and widgets to reorder them.
- Disable any widget you don't want without deleting its configuration.
- Save the template.
The template now lives under Reports for that domain. Open it any time to render a fresh report against the latest data.
Managing Templates
From the Reports list you can:
- Open a template to view the rendered report.
- Edit the template to change sections, widgets, date range, or comparison setting.
- Duplicate a template - a fast way to create variants (e.g. "Monthly - Mobile" and "Monthly - Desktop").
- Delete a template you no longer need.
Templates are scoped per domain. If you manage many domains with the same reporting needs, duplicate the template after adding each domain rather than rebuilding from scratch.
Tips
- Match the date range to the audience. Engineering reviews work well at 7-14 days; business reviews work better at 3-12 months.
- Always enable comparison for recurring reports. Period-over-period change is usually more useful than absolute values for spotting regressions.
- Connect Google integrations first. GSC and GA sections will be empty until you link the corresponding accounts on the workspace.