Google Analytics

Google Analytics 4 (GA4) integration imports your traffic and engagement data into VitalSentinel. View analytics alongside performance monitoring for a complete picture.

What You Get

With GA4 integration, you can view:

• Sessions and users
• Pageviews and engagement
• Traffic sources
• E-commerce data (if configured in GA4)
• Geographic breakdown

Connecting Google Analytics

Step 1: Connect Your Google Account

1. Go to your workspace and click Integrations in the sidebar
2. Click Connect Google Account
3. Sign in with your Google account
4. Grant access to Analytics data

Step 2: Link to Your Domain

1. Go to Domain Settings for your domain
2. Find the Google Analytics section
3. Select your GA4 property from the dropdown
4. Click Link Property

Dashboard Overview

Key Metrics

The dashboard displays four key metrics:

Timeline Chart

View trends over time with an interactive chart. Use the date range picker to analyze different periods, with comparison support to see how metrics changed.

Detailed Metrics

Expanded metrics organized by category:

User Metrics

• Total Users, New Users, Active Users

Session & Engagement Metrics

• Sessions, Sessions per User, Engagement Rate, Average Session Duration

Page View Metrics

• Screen/Page Views, Views per Session, Views per User

Conversion & Revenue Metrics (if e-commerce is configured)

• Conversions, Transactions, Revenue, Add to Carts, Checkouts

Traffic Sources

See where visitors come from with three tabs:

Channels

• Organic Search, Direct, Referral, Social, Email, Paid Search, Display, etc.

Sources

• Specific traffic sources (google, facebook, newsletter, etc.)

Campaigns

• UTM campaign performance

Geography

View visitor locations:

Countries

• Traffic breakdown by country

Cities

• City-level data (if available)

Languages

• Browser language settings

Browsers & Systems

Understand your visitors' technology:

Browser

• Chrome, Safari, Firefox, Edge, etc.

OS

• Operating systems (Windows, macOS, iOS, Android, etc.)

Device

• Device categories (Desktop, Mobile, Tablet)

Pages

See which pages perform best:

Top Pages

• Most viewed pages

Entry Pages

• Pages where visitors land first

Events

View GA4 events with:

• Event name
• Event count
• Event value (if applicable)

Comparing with VitalSentinel Analytics

You can use both GA4 and VitalSentinel Analytics:

When to Use Each

Use GA4 when:

• You need audience demographics (age, gender)
• You have complex marketing attribution needs
• You're already invested in the Google ecosystem

Use VitalSentinel Web Analytics for:

• Privacy-first tracking without cookies
• GDPR/CCPA compliance without consent banners
• Automatic e-commerce tracking (no manual setup)
• Unified view with performance monitoring (RUM, CrUX, Uptime)
• Cleaner, faster dashboard experience
• Full data ownership

Data Freshness

VitalSentinel collects GA4 data once per day with a 7-day lookback window to ensure data accuracy. After linking a new property, allow up to 24 hours for initial data collection.

Troubleshooting

No Data Showing

1. Verify GA4 is connected in workspace settings
2. Check that the correct property is linked
3. Ensure GA4 is receiving data from your site
4. Wait for data to sync (can take up to 24 hours for new properties)

Wrong Property

1. Go to domain settings
2. Unlink the current property
3. Select the correct GA4 property
4. Re-link

Connection Expired

Google connections expire after a period. To refresh:

1. Go to your workspace and click Integrations in the sidebar
2. Click Reconnect next to your Google account
3. Re-authorize access

Best Practices

Link the Correct Property

Make sure you're linking the GA4 property (not Universal Analytics) that corresponds to your domain.

Verify Data is Flowing

After connecting:

1. Visit your website
2. Check that GA4 is receiving data
3. Wait up to 24 hours for data to appear in VitalSentinel

Use with Performance Data

Combine GA4 insights with:

• RUM data for performance correlation
• CrUX data for SEO assessment

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