Web Analytics

VitalSentinel Web Analytics provides privacy-focused insights into your website traffic without compromising user privacy. No cookies required, fully GDPR compliant.

Getting Started

Web Analytics requires the Web Analytics script installed on your website:

<script
  src="https://analytics.vitalsentinel.com/analytics.js"
  data-key="YOUR_TRACKING_ID"
  async
></script>

See Web Analytics Script Installation for full details.

Dashboard Overview

The analytics dashboard shows:

Key Metrics

Traffic Sources

Source Types

Visitors are categorized by how they arrived:

Referrer Details

For each source, see:

• Specific referring domains
• Landing pages
• Conversion rates

UTM Tracking

Track campaign effectiveness with UTM parameters:

Example URL:

https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale

User Behavior

Top Pages

See which pages get the most traffic:

• Page views per page
• Average time on page
• Bounce rate per page
• Entry and exit rates

Engagement Metrics

• Scroll Depth - How far visitors scroll (25%, 50%, 75%, 90%, 100%)
• Time on Page - Active engagement time
• Pages per Session - Average pages viewed

Site Search

If your site has search functionality, track:

• Search queries used
• Search result clicks
• No-result searches

Device & Location

Device Breakdown

• Desktop vs Mobile vs Tablet
• Operating systems
• Browsers and versions
• Screen resolutions

Geographic Data

• Country-level breakdown
• Top regions by traffic
• Performance by location

E-commerce Analytics

If you're using a supported e-commerce platform, additional metrics are available:

Tracked Events

Supported Platforms

• Shopify
• WooCommerce
• Magento
• Squarespace

See Web Analytics Script Installation for setup details.

Custom Events

Track custom actions using the JavaScript API:

// Track a button click
window.VitalSentinelAnalytics.track('button_click', {
  button_id: 'signup-cta',
  location: 'homepage'
});

// Track a form submission
window.VitalSentinelAnalytics.track('form_submit', {
  form_name: 'contact',
  success: true
});

Data Attribute Tracking

Track events without JavaScript:

<button data-vs-event="signup_click" data-vs-plan="free">
  Sign Up Free
</button>

Filtering & Segmentation

Filter by:

• Date range
• Traffic source
• Device type
• Country/region
• Page URL

Segment Analysis

Compare performance across segments:

• Mobile vs Desktop
• New vs Returning
• By traffic source

Privacy Features

No Cookies by Default

VitalSentinel Analytics works without cookies:

• No consent banner required
• Fully GDPR compliant
• No cross-site tracking

Data Collection

What we collect:

• Anonymous session data
• Page views and events
• Device/browser information (anonymous)
• Geographic region (city level)

What we don't collect:

• Personal information
• IP addresses (hashed/discarded)
• Cross-site tracking data

Consent Levels

If you want enhanced tracking (returning visitors), use consent:

// After user consents
window.VitalSentinelAnalytics.grantConsent('persistent');

See Privacy & Consent for details.

Comparing with Google Analytics

Best Practices

Focus on Key Metrics

• Traffic - Are you attracting visitors?
• Engagement - Are they interested?
• Conversion - Are they taking action?

Set Up Custom Events

Track actions that matter to your business:

• Sign-ups
• Downloads
• Video plays
• Feature usage

Monitor Trends

Look for:

• Traffic changes over time
• Seasonal patterns
• Campaign effectiveness
• Content performance

Related Features