Web Analytics

VitalSentinel Web Analytics provides privacy-focused insights into your website traffic without compromising user privacy. No cookies required, fully GDPR compliant.

Getting Started

Web Analytics requires the Web Analytics script installed on your website:

<script
  src="https://analytics.vitalsentinel.com/analytics.js"
  data-key="YOUR_TRACKING_ID"
  async
></script>

See Web Analytics Script Installation for full details.

Dashboard Overview

Web Analytics is split into three views inside the domain dashboard:

• Overview - Aggregated traffic, sources, behavior, and device data for any time range.
• Real-time - A live view of active visitors, current pages, recent activity, and where visitors are coming from right now.
• E-commerce - Revenue, orders, conversion funnel, and per-product performance (only populated when the analytics script detects a supported store).

Key Metrics

The Overview's headline cards:

Main Chart

Pick up to two metrics from the headline list to plot on a dual-axis chart. Toggle comparison mode to overlay the previous period.

Tabs

Below the chart, the Overview surfaces five drill-down tabs:

Click any row in the tables to apply it as a filter – for example, click "Mobile" in the Devices tab to scope the entire dashboard to mobile traffic.

Traffic Sources

Source Types

Visitors are categorized by how they arrived:

Referrer Details

For each source, see:

• Specific referring domains
• Landing pages
• Conversion rates

UTM Tracking

Track campaign effectiveness with UTM parameters:

Example URL:

https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale

User Behavior

Top Pages

See which pages get the most traffic:

• Page views per page
• Average time on page
• Bounce rate per page
• Entry and exit rates

Engagement Metrics

• Scroll Depth - How far visitors scroll (25%, 50%, 75%, 90%, 100%)
• Time on Page - Active engagement time
• Pages per Session - Average pages viewed

Site Search

If your site has search functionality, track:

• Search queries used
• Search result clicks
• No-result searches

Device & Location

Device Breakdown

• Desktop vs Mobile vs Tablet
• Operating systems
• Browsers and versions
• Screen resolutions

Geographic Data

• Country-level breakdown
• Top regions by traffic
• Performance by location

Real-time View

The Real-time page (Domain → Analytics → Real-time) is a live snapshot of what's happening on your site right now. It's useful for confirming that a campaign launch, deploy, or marketing push is landing.

Live Banner

A pulsing Active Visitors count showing visitors active in the last 10 minutes.

Sections

The page polls every 10 seconds. A Pause / Live toggle lets you freeze the view if you want to read a snapshot without it shifting under you.

E-commerce View

If your site has the analytics script installed and the script detects a supported store, the E-commerce page (Domain → Analytics → E-commerce) lights up with revenue and conversion data.

Headline Metrics

Each metric supports comparison mode for period-over-period change.

Main Chart

Pick which of the four headline metrics to plot. Comparison overlay is available.

Conversion Funnel

A four-stage funnel showing how many users reach each step:

1. Product Views
2. Add to Cart
3. Checkout
4. Purchase

Each stage shows the count and the conversion rate from the previous stage, so you can spot the biggest drop-off.

All Products Table

Per-product breakdown with views, add-to-carts, purchases, revenue, and per-product conversion rate.

Tracked Events

The script automatically detects the following events on supported platforms:

Supported Platforms

• Shopify
• WooCommerce
• Magento
• Squarespace

See Web Analytics Script Installation for setup details.

Custom Events

Track custom actions using the JavaScript API:

// Track a button click
window.VitalSentinelAnalytics.track('button_click', {
  button_id: 'signup-cta',
  location: 'homepage'
});

// Track a form submission
window.VitalSentinelAnalytics.track('form_submit', {
  form_name: 'contact',
  success: true
});

Data Attribute Tracking

Track events without JavaScript:

<button data-vs-event="signup_click" data-vs-plan="free">
  Sign Up Free
</button>

Filtering & Segmentation

Filter by:

• Date range
• Traffic source
• Device type
• Country/region
• Page URL

Segment Analysis

Compare performance across segments:

• Mobile vs Desktop
• New vs Returning
• By traffic source

Privacy Features

No Cookies by Default

VitalSentinel Analytics works without cookies:

• No consent banner required
• Fully GDPR compliant
• No cross-site tracking

Data Collection

What we collect:

• Anonymous session data
• Page views and events
• Device/browser information (anonymous)
• Geographic region (city level)

What we don't collect:

• Personal information
• IP addresses (hashed/discarded)
• Cross-site tracking data

Consent Levels

If you want enhanced tracking (returning visitors), use consent:

// After user consents
window.VitalSentinelAnalytics.grantConsent('persistent');

See Privacy & Consent for details.

Comparing with Google Analytics

Best Practices

Focus on Key Metrics

• Traffic - Are you attracting visitors?
• Engagement - Are they interested?
• Conversion - Are they taking action?

Set Up Custom Events

Track actions that matter to your business:

• Sign-ups
• Downloads
• Video plays
• Feature usage

Monitor Trends

Look for:

• Traffic changes over time
• Seasonal patterns
• Campaign effectiveness
• Content performance

Related Features